Top 5 Social Apps in Uruguay in Q1 2023

In the first quarter of 2023, the top social apps in Uruguay demonstrated varied performance trends across downloads, revenue, and active users. Here's a detailed look at the performance of Facebook, TikTok, Instagram, Likee - Short Video Community, and X.

Facebook saw a generally steady trend in weekly downloads, peaking at around 12.5K in late February. Weekly revenue fluctuated slightly, reaching a high of approximately $358 in early February. Active users remained stable throughout the quarter, averaging around 1.7M.

TikTok experienced a consistent increase in weekly revenue, peaking at $5.6K in the final week of March. Downloads were robust, with numbers ranging between 11K and 15K per week. Active users hovered around the 880K to 910K mark, showing slight fluctuations.

Instagram maintained a steady download rate, with weekly downloads peaking at 13.2K in early March. Revenue showed a gradual increase, hitting $181 in mid-March. Active users saw a slight decline initially but stabilized around 1.5M towards the end of the quarter.

Likee - Short Video Community had a mixed performance with weekly revenue peaking at $750 in late February. Downloads fluctuated, with a peak of 5.1K in early January. Active users ranged between 46K and 55K, showing minor variations throughout the quarter.

X showed a significant revenue spike in mid-March, reaching $1.1K. Weekly downloads were relatively stable, fluctuating between 4K and 5.8K. Active users remained consistent, averaging around 440K.

Overall, these social apps demonstrated varied performance in Uruguay during Q1 2023. For more detailed insights, visit Sensor Tower.